Lexi
Hyland
I research. I question. I share what I find.
I question the advice that gets handed to mothers as settled fact — where it came from, who benefits from it, and what happens when you go looking for the cause instead of the next quick fix.
She started where most mothers start.
Following the books, trusting the system, doing what she was told was best. Then her eldest showed her the advice wasn't working, so she went looking for the cause instead of the next quick fix.
What came out of that is the work here: a podcast, a growing library of research notes and resources, and a practice of asking the two words that keep everything honest.
Stop outsourcing your thinking.
— L. H.
Maybe,
Maybe Not
Conversations about the advice we inherited and never checked. New episodes are listed as they land — titles below are placeholders.
- 01 Episode title to come — min
- 02 Episode title to come — min
- 03 Episode title to come — min
- 04 Episode title to come — min
The PDFs
Everything downloadable in one place: research notes, resource lists, the brand kit. Free, no email required unless it says so.
Brand Book
The full visual identity system — colour, type, layout, devices, photography.
↳ DownloadRate Card 2026
Collaboration rates, audience numbers, usage and paid-media terms.
↳ DownloadTitle to come
One line on what this resource is and who it is for.
↳ DownloadTitle to come
One line on what this resource is and who it is for.
↳ DownloadTitle to come
One line on what this resource is and who it is for.
↳ DownloadTitle to come
One line on what this resource is and who it is for.
↳ Download
Not for the
comfortable
Work
With Me
Research-led content. A highly engaged niche. Partnerships built on trust.
Stories · 2–4 frames
Gifted collaborations may be considered depending on product value, relevance and brand alignment.
Dedicated Researched Reel
A dedicated Reel incorporating research, concept development, scripting, filming and editing, with organic publication to my Instagram audience.
Reel + Supporting Stories
One dedicated researched Reel plus 2–5 supporting Story frames with brand tag, link and/or discount code.
2 Dedicated Reels + Supporting Stories
Two dedicated researched Reels plus supporting Story content, designed to provide greater depth, repeated exposure and audience familiarity.
Long-Term Partnership
For brands looking for genuine, ongoing integration rather than a one-off placement. Packages can be tailored around campaign objectives, deliverables and partnership duration.
Rates in AUD · Valid 90 days from issue
My content isn't built around traditional product placement.
My dedicated Reels are researched, scripted, filmed and edited by me, often requiring several hours of work before publication. I create content designed to make my audience stop, watch, save, share and start a conversation.
For that reason, I work selectively with brands and products that genuinely align with my content, values and audience.
All rates are AUD. Product is supplied in addition to the collaboration fee where required for content creation. Affiliate links and discount codes are welcomed, with any affiliate commission payable in addition to the applicable collaboration fee. Payment is required upfront to confirm the collaboration and commence content creation.
Rates include content creation and organic publication to my social channels only.
Content may not be repurposed for paid advertising, boosted posts, Partnership Ads/whitelisting, website advertising or other paid media without prior written agreement.
Paid media licensing, extended content usage, exclusivity and Partnership Ad permissions are available for an additional fee and quoted according to intended use and duration.
Who told
you that
Speaking, interviews, podcast guesting and brand partnerships. Tell me what you have in mind and I'll come back with a straight yes or no.
- @lexi_hyland_
- info.lexihyland@gmail.com
- Response
- Within five working days
New PDFs and episodes, sent when there is something worth sending.
No sequences, no upsells. Unsubscribe in one click.